Knacks for Music Videos


In this time and age, appreciation is greater for music when seen on videos. Most would consider a visual representation as more effective in getting a good grasp of the music. Most often than not, viewers see these representations as literally taken as shown.

Recently, the music video of David Guetta’s Titanium, featuring Sia seemed crude in the beginning. Well, the title would intrigue listeners or potential fans at first. This may probably be purposive in the aims of getting people’s attention. Nevertheless, it’s catchy.

The video starts out depicting some sort of explosion in a school campus, presumed middle school or high school, by an 11-year-old or so boy, who was suspected to have some supernatural powers. This then went on with a police chase all the way in the middle of a forest. When these armed men were about to fire, the boy somehow sat in fetal position and began orbing, thus the idea of Titanium, being that protective element. This may be taken literally, but if the lyrics were to be read,  the then story unfolds.

[Titanium – David Guetta, lifted from]

You shout it loud, but I can’t hear a word you say… I’m talking loud, not saying much… I’m criticized, but all your bullets ricochet… you shoot me down, but I get up >> The imagery is clear. The typical verbal fight between couples… The use of bullets makes it so concrete as to how such argument went.

I’m bulletproof, nothing to losefire away, fire away… ricochet, you take your aimfire away, fire away… you shoot me down, but I won’t fall… I am titanium… you shoot me down, but I won’t fall… I am titanium >> This chorus provides a clear picture of how Titanium became a metaphor of the main persona. He or she remains to be so adamant of how the yelling is going on.

Cut me down, but it’s you who’ll have further to fall… Ghost town and haunted love… Raise your voice, sticks and stones may break my bones… I’m talking loud, not saying much >> The story continues as the emotions are augmented when the persona remains still without any thought or concern. The love turned out to be drained of everything.

Stone hard, machine gun… Fired at the ones who run… Stone hard, as bulletproof glass >> This line then establishes the persona as he or she stands and just faces everything.


Probably, the song’s story revolved around a long standing, difficult relationship, and what the lyrics had to say was reflective of the emotions of the persona.

Going back to the music video, it would seem peculiar to liken such mature circumstance to an incident involving a kid. But music videos are like any form of literary work, which an ordinary reader won’t be able to grasp. The ambiguous, vague, and strange remains to be the world of literature. And the video is a figurative expression of how the emotions were felt, by which the lyrics put into words.

The idea of Titanium, being that defending element is the less abstract representation when one is simply fed up of the endless bickering. The scenarios of the kid would probably depict the youthfulness in every relationship. And that explosion sensibly shows how it is when a heated argument starts. The chasing would be the emotional turmoil of going back and forth, the thought of breaking up or not, and the ultra crazy mix of loving and hating the other’s guts. Wholly, the music video is an emotional touch of the lyrics, though not the actual event.

Interestingly, any form of media can always be studied on the basis of how it arouses curiosity. Like fiction or novels, music videos should be seen beyond the elements included, even the most apparent. They are not produced just to simply show what is already known anyway.

Photo Credit: [, Featured Image:]


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